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Website Development

Engage in a Partnership,
Not Just a Project

Partnering with me for web development is an investment that goes beyond design; incorporating diverse skills and offering comprehensive solutions is at the heart of what I do.

Explore the reasons why my collaborative approach, client-centric solutions, and expertise in strategic planning make me your ideal choice for web design and development.

To deliver the ultimate web hosting experience,
I’ve teamed up with Veebimajutus (Estonia) and Hostinger (International).

Through our partnership, you can enjoy exclusive deals.
For instance, with Veebimajutus, you could snag 6 months of free hosting service, while Hostinger offers a tempting 20% off any hosting package you choose. Don’t miss out on these amazing offers—kickstart your website journey today!
For Hostinger discount click the image below:

What Sets Me Apart

  • Client-Centric Approach: Your success is my success; I thrive on delivering solutions tailored to your unique needs.
  • Collaborative Approach: I understand Web Design & Development, and I trust that you understand your business. Nobody has the insights that you have about the thing you’ve been passionate about for years. The best way to build a website you can be proud of is if we integrate your knowledge into it.
  • Strategic planning and UX-Design: Strategic planning with a keen focus on creating a seamless user experience.
  • Content Translation: I currently focus on English-to-Estonian and Estonian-to-English translations, which are offered with proofreading and editing expertise for more precision.
  • Multilingual Integration: Reach a global audience with expertise in integrating multiple languages into your website.
  • On-page SEO: Enhance visibility and reach with comprehensive SEO strategies. Do what’s right by Google, and the algorithm will love you. I use Rank Math SEO for seamless process.
  • Ongoing Maintenance:  A commitment to keeping your website current, secure, and efficient. I can also teach you how to make ongoing changes yourself.
"I was very satisfied with the entire organizational aspect and the result. I liked the detailed responses to emails and appreciated the quick responsiveness, professionalism, good recommendations, and initiative. The whole website development process was fast and stress-free. I would recommend anytime!"
Kaisa Lattu - a talented writer and SEO-Copywriter.
Kaisa Lattu
SEO-Copywriter

Browse My Web Development Portfolio for
Inspiring Success Stories

Discover the distinct advantages that make us your preferred web development partner.

Pajusi Mud Run
New Design & Build

https://mudajooks.ee/

Project date: April 2024
Duration: close to 3 weeks

The primary objective of this project was to rebuild the website on a new server from scratch due to a severe hacking incident that resulted in the deletion of the previous website and server. With only relics such as full-page screenshots and copies of the previous website content available, the task was to create a new, secure website that would uphold the integrity of the organization’s online presence.

Using WordPress, Elementor, and an Astra Theme, the aim was to create a robust website. This website would retain the previous color palette while enhancing user experience (UX) design for improved user-friendliness. Additionally, it would incorporate advanced security measures, with regular updates to safeguard the platform against potential threats.

Previous Website Design:

New Website Design:

Prana Breathwork
Company's Website

https://prana-breathwork.com/

Project duration: 

Initial Development: September 2021 – May 2022

Continuous Refinement and Expansion: June 2022 – January 2023

Ongoing Maintenance, SEO-keyword research and Additional Translations: February 2023 – January 2024

Hero image example. Z-pattern design. WordPress website, Elementor. UX-Design by Laili

PROJECT OVERVIEW

In September 2021, a conversation with a friend revealed a challenge—his newly established company lacked a website. Faced with the perceived high cost of web development, I recognized an opportunity to apply for a career shift. After learning about his hesitation to invest €3000 in a website, I decided to take action.

The next day, I offered to build a website for his company at no cost. To equip myself for this task, I enrolled in a two-month web development course, mastering tools like Elementor and gaining insights into SEO and UX design along the way. Seeking additional insights, I participated in a web development course by Turunduslabor, a prominent marketing company in Estonia. 

The project kicked off with the initial development phase lasting from September 2021 to May 2022. 

Our client's captivating service page, blending informative content with visually stunning images for an immersive showcase of their expertise and offerings.

Adapting to Market Demands
Initial positive feedback after the website launch highlighted a crucial need—the desire for content in Estonian. Responding to this market demand, I translated the website into Estonian, seamlessly integrating the Polylang plugin on the WordPress platform.

Continuous Refinement
Post-translation, the website underwent ongoing refinements from June 2022 to January 2023. Recognizing the importance of user experience, the company owner initiated UX research for new website copy. I contributed here by transcribing interview responses during this phase.

As the company evolved, so did the website, with ongoing maintenance, SEO keyword research, and additional translations from February 2023 to December 2023.

PROJECT OVERVIEW

In September 2021, a conversation with a friend revealed a challenge—his newly established company lacked a website. Faced with the perceived high cost of web development, I recognized an opportunity to apply for a career shift. After learning about his hesitation to invest €3000 in a website, I decided to take action.

The next day, I offered to build a website for his company at no cost. To equip myself for this task, I enrolled in a two-month web development course, learning tools like Elementor and gaining insights into SEO and UX design along the way. Seeking additional insights, I participated in a web development course by Turunduslabor, a prominent marketing company in Estonia. 

The project kicked off with the initial development phase lasting from September 2021 to May 2022. 

Hero image example. Z-pattern design. WordPress website, Elementor. UX-Design by Laili
Our client's captivating service page, blending informative content with visually stunning images for an immersive showcase of their expertise and offerings.

Adapting to Market Demands
Initial positive feedback after the website launch highlighted a crucial need—the desire for content in Estonian. Responding to this market demand, I translated the website into Estonian, seamlessly integrating the Polylang plugin on the WordPress platform.

Continuous Refinement
Post-translation, the website underwent ongoing refinements from June 2022 to January 2023. Recognizing the importance of user experience, the company owner initiated UX research for new website copy. I contributed here by transcribing interview responses during this phase.

As the company evolved, so did the website, with ongoing maintenance, SEO keyword research, and additional translations from February 2023 to December 2023.

Versatile Role
My versatile role encompassed:

  • strategic planning,
  • theme selection and customization,
  • development,
  • content translation,
  • proofreading & editing,
  • multilingual plugin integration,
  • SEO-keyword research,
  • performance testing,
  • image optimization,
  • ongoing maintenance.
Design and a Balanced Layout from Laili for a WordPress Web Page: A Harmonious Blend

Versatile Role
My versatile role encompassed:

              • strategic planning,
              • theme selection and customization,
              • development,
              • content translation,
              • proofreading & editing,
              • multilingual plugin integration,
              • SEO-keyword research,
              • performance testing,
              • image optimization,
              • ongoing maintenance.
Design and a Balanced Layout from Laili for a WordPress Web Page: A Harmonious Blend
Testimonials: Building Trust and Credibility for a Company Website on WordPress by Laili

From September 2021 – July 2022 I took on social media management responsibilities by managing the company’s presence on Facebook and Instagram. I began learning copywriting through independent study and guidance from mentors, which provided insights into effective messaging.

Though venturing briefly into social media management for other companies as well, my true passion remained with web development. This experience reinforced the importance of focusing on what resonates most with my skills and aspirations.

Personal Philosophy
This collaboration not only resulted in a functional website but also made me take more risks in pursuit of milestones and find solutions along the way. From there on, I have become an avid proponent of adaptability and continuous learning, as I know that skills are learnable and that mindset can be structured by the things that we are seeking.

Testimonials: Building Trust and Credibility for a Company Website on WordPress by Laili

From September 2021 – July 2022 I took on social media management responsibilities by managing the company’s presence on Facebook and Instagram. I began learning copywriting through independent study and guidance from mentors, which provided insights into effective messaging.

Though venturing briefly into social media management for other companies as well, my true passion remained with web development. This experience reinforced the importance of focusing on what resonates most with my skills and aspirations.

Personal Philosophy
This collaboration not only resulted in a functional website but also made me take more risks in pursuit of milestones and find solutions along the way. From there on, I have become an avid proponent of adaptability and continuous learning, as I know that skills are learnable and that mindset can be structured by the things that we are seeking.

Coffee Roasting Made Simple -
Ebook's Website

https://coffeeroastingbook.com/

Project date: November 2023

Website Development for E-Book Promotion. WordPress Website by Laili

PROJECT OVERVIEW

Quite possibly the simplest website project I’ve undertaken.

Navigating through this project was exceptionally smooth, thanks to our established partnership from prior collaborations which made communication of expectations very easy.

My primary goal was to elevate the user experience and enhance the overall aesthetic of the website using available tools.

The client’s main focus was to have a functional online presence with minimal complexity. 

Provided with the content from an earlier version of the website, I incorporated images and website copy into the new layout design. 

Simplicity was the guiding principle of this website.

PROJECT OVERVIEW

Quite possibly the simplest website project I’ve undertaken.

Navigating through this project was exceptionally smooth, thanks to our established partnership from prior collaborations which made communication of expectations very easy.

My primary goal was to elevate the user experience and enhance the overall aesthetic of the website using available tools.

The client’s main focus was to have a functional online presence with minimal complexity. 

Provided with the content from an earlier version of the website, I incorporated images and website copy into the new layout design. 

Simplicity was the guiding principle of this website.

Website Development for E-Book Promotion. WordPress Website by Laili
SEO Keyword Success for Coffee Roasting Book Website by Laili

The project unfolded as follows:

1) Offering the client a selection of e-book templates for consideration.

2) Customization options of the template initially included on-site book sales (Stripe, Woocommerce plugins), which I removed upon the client’s request.

3) The website’s color scheme, suggested by the client and derived from the book cover, maintained a cohesive visual identity.

4) I initiated improvements to the website copy, utilizing AI to refine the original content. This preserved the person’s journey details while achieving a more globally readable and coherent outcome.

SEO Keyword Success for Coffee Roasting Book Website by Laili

The project unfolded as follows:

1) Offering the client a selection of e-book templates for consideration.

2) Customization options of the template initially included on-site book sales (Stripe, Woocommerce plugins), which I removed upon the client’s request.

3) The website’s color scheme, suggested by the client and derived from the book cover, maintained a cohesive visual identity.

4) I initiated improvements to the website copy, utilizing AI to refine the original content. This preserved the person’s journey details while achieving a more globally readable and coherent outcome.

Maximized Website Performance & SEO Rankings on PageSpeed Insights by Laili
After incorporating additional elements into the site, I consistently monitored its health metrics using tools like PageSpeed Insights. Here are the results for desktop view obtained from PageSpeed Insights upon completion.

5) Conducted comprehensive keyword research to enhance visibility in search engines.

6) Used Rank Math SEO plugin to conduct on-page SEO.

7) Improved the template layout to align with the chosen design options, including the addition of a plugin for easy navigation upon scrolling down, ensuring a positive visitor experience.

The website building phase was completed in two days followed by additional fine-tuning during the revision phase. The short turn-around time was possible due to clients’ readiness, taking the time to organize files and vocalize objectives before the project began.

The outcome? A renewed website that not only embraces a fresh design but also incorporates AI-driven website copy enhancements and SEO strategies, aligning seamlessly with the clients vision and objectives.

5) Conducted comprehensive keyword research to enhance visibility in search engines.

6) Used Rank Math SEO plugin to conduct on-page SEO.

7) Improved the template layout to align with the chosen design options, including the addition of a plugin for easy navigation upon scrolling down, ensuring a positive visitor experience.

The website building phase was completed in two days followed by additional fine-tuning during the revision phase. The short turn-around time was possible due to clients’ readiness, taking the time to organize files and vocalize objectives before the project began.

The outcome? A renewed website that not only embraces a fresh design but also incorporates AI-driven website copy enhancements and SEO strategies, aligning seamlessly with the clients vision and objectives.

Read more about this project’s copywriting and editing process with the use of AI by clicking here.

Maximized Website Performance & SEO Rankings on PageSpeed Insights by Laili
After incorporating additional elements into the site, I consistently monitored its health metrics using tools like PageSpeed Insights. Here are the results for desktop view obtained from PageSpeed Insights upon completion.

Kaisa Lattu's Homepage

https://kaisalattu.ee/

Project date: December 2023

Kaisa's Homepage - A Captivating Web Creation by Laili

PROJECT OVERVIEW

I had the pleasure of teaming up with Kaisa Lattu, a talented writer and SEO-Copywriter with an impressive portfolio of three published books. Our collaboration began on Facebook, where she sought a website developer within one of the web developing groups. Impressed by my previous work, Kaisa and I joined forces.

Kaisa, well-versed in website copy, provided textual content and a collection of images for the site.

As a web developer, my responsibilities included customizing the chosen template into a personalized website, integrating content, and ensuring a seamless user experience on all devices, including tablet and mobile optimization.

In collaboration with a brand designer, I implemented chosen colors and fonts to reflect Kaisa’s brand within the website. The outcome? A sophisticated, user-friendly website that perfectly mirrors Kaisa’s literary identity.

Kaisa's Homepage - A Captivating Web Creation by Laili

PROJECT OVERVIEW

I had the pleasure of teaming up with Kaisa Lattu, a talented writer and SEO-Copywriter with an impressive portfolio of three published books. Our collaboration began on Facebook, where she sought a website developer within one of the web developing groups. Impressed by my previous work, Kaisa and I joined forces.

Kaisa, well-versed in website copy, provided textual content and a collection of images for the site.

As a web developer, my responsibilities included customizing the chosen template into a personalized website, integrating content, and ensuring a seamless user experience on all devices, including tablet and mobile optimization.

In collaboration with a brand designer, I implemented chosen colors and fonts to reflect Kaisa’s brand within the website. The outcome? A sophisticated, user-friendly website that perfectly mirrors Kaisa’s literary identity.

Let's Collaborate!

Ready to start a project or explore creative opportunities?
I’m here to discuss how my team and I can assist you.

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