Digital Marketing Projects
Social Media Management,
Copywriting and
Content Marketing
Throughout my experience in digital marketing, I’ve acquired numerous valuable skills. My adventurous spirit has led me to explore and develop abilities on the go. Many clients have become long-term partners, with collaborations lasting for years.
Here I showcase my projects separate from Web Development and Translation services.
For the Web Development or Translations portfolio, visit the service pages.
Social Media Management
Digital Marketing through Authentic Social Media
While learning everything I could about digital marketing, I started offering services in Social Media Management. I dedicated time to learning the intricacies of Facebook and Instagram ad management, as well as refining my skills in copywriting and content writing tailored to specific brand niches. With each new client I took on, I made sure to grasp their unique brand language early on.
My approach combines strategic planning, thorough research on the topic, competitor analysis, content creation, and active engagement to achieve tangible results.
While learning everything I could about digital marketing, I started offering services in Social Media Management. I dedicated time to learning the intricacies of Facebook and Instagram Ad management, as well as refining my skills in copywriting and content writing tailored to specific brand niches. With each new client I took on, I made sure to grasp their unique brand language early on.
My approach combines strategic planning, thorough research on the topic, competitor analysis, content creation, and active engagement to achieve tangible results.
For instance, I managed Prana Breathwork’s accounts from September 2022 to August 2023, ensuring a consistent and impactful social media presence.
While learning everything I could about digital marketing, I started offering services in Social Media Management. I dedicated time to learning the intricacies of Facebook and Instagram Ad management, as well as refining my skills in copywriting and content writing tailored to specific brand niches. With each new client I took on, I made sure to grasp their unique brand language early on.
My approach combines strategic planning, thorough research on the topic, competitor analysis, content creation, and active engagement to achieve tangible results.
For instance, I managed Prana Breathwork’s accounts from September 2022 to August 2023, ensuring a consistent and impactful social media presence.
I immersed myself in the subject matter, exploring works by renowned authors like Gabor Maté and Bruce Lipton. Listening to podcasts, particularly the Huberman Podcast, inspired relevant posts, focusing on emotional awareness, human biology and psychology.
I immersed myself in the subject matter, exploring works by renowned authors like Gabor Maté and Bruce Lipton. Listening to podcasts, particularly the Huberman Podcast, inspired relevant posts, focusing on emotional awareness, human biology and psychology.
Copywriting
An example of Website Copywriting and Copy Editing
When the client approached me to rebuild his website on a new platform, I researched SEO keywords, utilizing tools like Ahrefs and Google to analyze competitors. The owner had the previous site removed, but its contents were provided for redesigning and rebuilding.
Seeing an area for improvement, I offered to rewrite the content. With the assistance of AI, I was able to improve the content by optimizing keyword usage, streamlining sentence structures, and infusing a more engaging tone.
As you may know by now, leaving AI on its own, expecting it to do the work for us, can create overly lavish texts with exaggerated statements. This is why the know-how of the copywriter adds a human touch, helping to refine the content to meet goals and connect with the target audience.
Observe how the website copy has transformed through side-by-side comparisons:
Content Marketing
40+ Published Articles on Delfi.ee and other Estonian News Websites
With over 40 articles published on top Estonian news websites like Delfi.ee and Postimees.ee, my skills in content marketing and ghostwriting shine. Each article I write aims to meet specific goals, ensuring clear communication and grabbing the reader’s attention, all while promoting the buyer’s intended business, service, or product.
Let's Collaborate!
Ready to start a project or explore creative opportunities?
I’m here to discuss how my team and I can assist you.
